Self-Editing For Marketing Success

Developmental Editing for Marketing with Ease

Here's a crazy idea:

What if you could edit your book while preparing to market it?

Yes, that means while you're polishing plotlines and clarifying characters, you're also focusing on key elements that will make book marketing and sales easier.

Sound crazy?


I do this all the the time with my one-on-one clients, and with books published through my publishing house, Uncommon Universes Press (as well as with my own bestselling titles).

After all, as an ambitious authorpreneur, why not get more impact from editing with less work?

In this course, I share key parts of my secret sauce for Y-O-U.

If you want to make the most of your editing--and tackle some marketing along the way...

If you want to save money by figuring out crucial storytelling aspects on your own...

If you want to have lifetime access to all these resources (plus all updates)...

This course is for you!

What You Get

  • A self-paced, thoroughly-tested course that you can complete on your own schedule
  • Short, quick videos that break everything into bite-sized chunks
  • Guidance through techniques and tricks from over a decade of experience that will make your editing and marketing smoother and easier
  • Clarity on how to use your story to market itself--saving you time AND helping you start building a tribe of readership
  • Catching story and plot issues before going to an editor or critique readers
  • PLUS a bonus module on with finding and working with alpha, beta, specialist, and ARC readers so you can start building buzz with your book while it's still being edited!

Modules include protagonist/antagonist interaction, tightening up a sagging middle, managing the balance of pacing and tension, hitting key plot points to keep your story moving, nailing essential description, and customizing story beats to your genre.

Ready to tackle that manuscript and make it completely awesome?

Enroll now!

"Really connected the dots for me in a way I hadn't considered for editing--from the big picture point of view, strategy, and process. I'm excited to work on my manuscript!"

- Denise M. Colby, Marketing/SEO Consultant for Authors and Freelancer

"Janeen made the self-editing process very clear and approachable. She helped me to find focus and direction in my writing process."

- Chelsea Beason, Author/Blogger

Get started now!

Your Instructor

Janeen Ippolito
Janeen Ippolito

Janeen Ippolito believes you should own your unique words. After all, if you won’t, who will? She’s a multi-published author of bestselling fiction, nonfiction, and poetry. She’s also an experienced editor and marketing strategist, plus the head of Uncommon Universes Press, a publishing company with award-winning books. She’s also the host of Own Your Unique Words, a fiction business and marketing podcast, and speaks regularly at conferences on writing craft, marketing strategies, and reaching your personal success (while enjoying the journey). In her spare time, she helps her missionary husband with his youth swordfighting ministry, indulges her foodie ambitions, reads whatever books she feels like, and explores a slew of random hobbies. Her life goals include traveling to Antarctica and riding a camel while wearing a party hat. This extrovert loves to connect, so connected with her on social media or at

"I feel equipped now to polish my own work and go into the editing process knowing the value of my story. Recommended for anyone who wants to gain editing skills and have confidence in their work."

- K. Michelle Moseley, Freelance Editor and Writing Coach

Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 14 days with homework from the first two modules and we will be happy to refund your purchase.
Does this manuscript cover issues with sentence structure, paragraph flow, and grammar?
No. This is a big-picture developmental self-editing course. I do address some line editing issues, especially when it comes to tension and pacing. However, if you're looking for a step by step guide to analyzing grammatical structure and flow, this is not the course for you.
Does this course eliminate any further editing or review?
Every story needs feedback from a variety of readers (and often an editor) before it is ready for publication. This is why Self-Editing for Marketing Success includes a special bonus section on working with feedback. Depending on the experience and skills of the author, proper implementation of this course can eliminate the need for a structural/big picture critique. No matter what, every story needs a good copy edit/proofread. Always.
Can you look over my manuscript when I'm finish with the course?
Absolutely! Successful completion and implementation of this coursework on your manuscript means you get a special rate on my critique and editing services for that manuscript. Contact me to learn more!

Get started now!